Be seen. Be heard. Meet The One and Only Duffie Dixon! - Team Ryan Automotive's Customer Spotlight

Duffie Dixon has been a customer of Team Ryan Automotive since the very beginning. 

“I actually was going to Dan before Team Ryan,” she joked when asked about her relationship with Team Ryan Automotive.

She is a long-time customer of Team Ryan Automotive’s, but she is also a long-time friend with a knack for being in front of the camera. Duffie is the owner of Duffie Dixon Media and specializes  in media training and video production, helping others feel comfortable in their skin and transferring that on the screen. 

As a long-time customer, her 2013 Volkswagen Passat SE is no stranger to the Team Ryan Automotive shop. 

“You walk in, and they’re always so friendly. It feels like home,” Duffie said.  

If her name sounds familiar, that’s because Duffie spent 27 years as a broadcast television journalist. She was  at 11Alive News in Atlanta for 14 years  and two other news stations before that.

When she started her own business three years ago, Team Ryan Automotive utilized Duffie’s immense skills with camera work and media training to create videos like this one. The outcome was exactly what was wanted and more. Duffie helped Team Ryan Automotive create precisely what her website says, “meaningful, memorable content.” The joys of working with her are palpable through the screen whenever you watch the videos. Since then, Team Ryan Automotive has worked closely with Duffie, utilizing all the skills she offered in many ways. 

“They are honest,” Duffie said when asked about her favorite aspect of Team Ryan Automotive. “They also talk in terms that you can understand.”

The goal of Duffie Dixon Media is to help others create meaningful content for their brands, helping them to showcase their business (or themselves) in the best possible light. Duffie is focused on making sure her clients communicate at the top of their game, and that is why Team Ryan Automotive wants to shine a special spotlight on the one who’s constantly using her light to shine up others. 

Be seen. Be heard.  

Those are the first words that appear on Duffie Dixon’s website and how fitting those words seem to be. As a former broadcast journalist, Duffie is now an entrepreneur using her 27 years of television experience to help others tell their stories authentically.

“At the heart of who we are, [there] is a story,” Duffie said passionately about the core of her business. “All of us want to be seen and heard. I help clients discover what their story is, how valuable they are and then strategize about how best to communicate that with words and images.”

When it comes to being on camera, a little coaching can go a long way. Let’s face it: not many of us are actively in front of a lens or feel comfortable in that environment. For Duffie, that is exactly what she wants to help with. She wants to help people reach a point of comfortability in front of the camera.

During her years at 11Alive News in Atlanta, Duffie won three Southeast Regional Emmys for Outstanding Interview, Heath and Science News Story, and a Breaking News Report. The skills she has garnered throughout her journalism career has allowed her to coach her clients to home in camera-ready abilities.

“Duffie uses her 27 years of on-camera television experience to market her client’s brand,” Duffie’s website explains, “bring their stories to life in person, on-screen, on camera, and through social media.”

While Duffie thoroughly enjoyed her years in the news business, she is just as excited about what she is doing now.

“I enjoy each client, each challenge and find that my skills have transferred really well into the private sector,” she said.

Like many businesses, Duffie even found a pivot when the Covid-19  pandemic struck. She started training sessions for Zoom and other online services that facilitate socially-distanced meetings. 

“I realized that none of us knew what we were doing,” she said about the use of Zoom and digital meetings skyrocketing.

She believes mastering this new technology is a must.

“This could very well be the way we do a lot of business from now on, so it is imperative that you learn the different platforms, what buttons to press and how to set up a professional, well lit background for yourself.” 

Much like the owners of Team Ryan Automotive the career she had working for others is even more rewarding now that she owns her own company.

“Every day is a new opportunity and a new challenge in the best way. “I love what I do,” she said passionately. “I love it.”